Jeff Long is recognised and highly regarded for his technical expertise, and for his ability to communicate that expertise to clients in a way that is highly accessible and easily understood.

With over 15 years experience as chartered accountant, he maintains particularly strong credentials in the areas of business and taxation advice, business valuation and enhancement, expert reports and superannuation.

Jeff works closely with financial institutions in the preparation of business valuations, as well as with legal practitioners assisting with family law matters and expert reports. Jeff has experience in giving evidence on these matters in court on behalf of clients.

As Head of HLB Mann Judd’s Business Services Division, he has developed strong and long standing relationships with clients across a range of industries, and worked closely with many of the clients to develop and improve their businesses.

Jeff works closely with numerous large private business groups and has undertaken work for family-owned and operated businesses, where he has built a strong reputation as a highly personal and sensitive practitioner. This has included complex matters of succession of family businesses. The ultimately successful completion of sale remains a testament to Jeff’s ability for openness, flexibility and proper appreciation of the vested interests of all parties to a transaction.

Jeff’s strong standing with both clients and peers means that he is highly sought after as a speaker, and he frequently presents at seminars on various matters including business valuations, succession planning and technical issues such as taxation.

Voluntary work

Former Treasurer, Foster Grandparents Scheme